How Snuggly Mom Began: My Breastfeeding Journey

By Alissa Curry, Founder & Certified Breastfeeding Support Specialist

 

Hi, I’m Alissa, an Army veteran, Certified Breastfeeding Support Specialist, and founder of Snuggly Mom. I’ve worked with hundreds of moms and know how stressful it can feel to nurse in public or at work.

When I had my first son, I was nervous about breastfeeding around others. None of the options available made me feel comfortable, and the thought of being exposed — even while trying to hide under a blanket — made me anxious. So I always slipped away somewhere private. Many days, I missed out on gatherings or spent long stretches alone in my room just so I could nurse with the modesty I wanted.

Breastfeeding was deeply important to me, but the isolation began affecting my relationships and my mental health. When I became pregnant with my second son, I searched everywhere for a flexible solution that would give me the coverage I needed without hiding my baby. Nothing existed.

So I sketched out an idea and taught myself to sew a simple version to see if it would work. The moment I tried it, I knew I had created something different. Something I had never seen before. I began the utility patent process, and over the following years it was successfully granted.

Once I started using my design, everything changed. I no longer felt nervous nursing in public. I could stay present with friends and family, and no one even realized when I began or finished feeding. My baby stayed snuggled against me, comfortable and calm — no overheated cover, no distractions, no stress.

Other moms began asking what I was using, and that’s when I realized this could help so many women who wanted to feel covered without hiding their baby. As I went on to have four children, I refined and improved the design over the course of ten years. I gathered feedback from other mothers and made sure it was truly loved before ever releasing it publicly.

My goal is simple: to give moms the most comfortable, confident nursing experience possible. I truly believe this is the unique solution you’ve been searching for — because I needed it first.